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Constructing the Religious Worlds of Others

Constructing the Religious Worlds of Others

By Kenny Smith…As the noted scholar of American religious history, R. Laurence Moore, once wrote, “if you do not commodify your own religion” – that is, if you do not transform its teachings, practices, and material culture, into products to be bought and sold in the marketplace of culture – “don’t worry, someone will do it for you.” Examples abound, most especially when it comes to the religious goods of indigenous peoples, such as dream-catchers or the mystical self-help teachings of shaman. Such religious wares are commonly re-packaged and re-imagined in a strikingly generic form, nicely compatible with the varied preferences of shoppers in the spiritual marketplace.