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So, Is Wal-Mart A Religion? A Review of Bethany Moreton’s, To Serve God and Wal-Mart: The Making of Christian Free Enterprise

So, Is Wal-Mart A Religion? A Review of Bethany Moreton’s, To Serve God and Wal-Mart: The Making of Christian Free Enterprise

By Kenny Smith……
But Wal-Mart also offered its customers “full fledged identity politics,” a sense that it was “preserving a version of America that its constituents felt was endangered.” (41) Through the 1970s, 80s, and 90s, Wal-Mart stores increasingly instantiated mainstays of rural, white, evangelical culture, such as country music, a patriarchal family structure, the “purging” of morally objectionable cultural media (e.g., music and magazines with sexually explicit content), and the “blending” and “intermingling” of evangelical worship and retail sales, for instance, hosting live in-store performances of Christmas devotional music to promote increased holiday sales.